Why We Started
WE SAW THE
PROBLEM
FROM THE INSIDE.
A college marketing project. A small D2C brand. And an immediate realisation that the entire stack was broken — brands spending blind, creators working without context, tools that never talked to each other.
"We didn't set out to build a SaaS. We set out to fix the gap."
Marketing & Product
ISHAN
Saw firsthand how brands were spending without clarity and creators were guessing what works.
Tech Co-Founder
KRISHI
Built the system that connects data, strategy, and execution into one layer.
Finance & Ops
ATHARVA
Ensures the system scales sustainably — not just creatively.
The Studio Behind It
BUILD.
PARTY.
REPEAT.
Plotwist sits inside BuildPartyRepeat — a studio designed for modern problems that move fast and think differently.