AI Campaign Intelligence
What agencies charge
₹2 lakh for.
In 5 minutes.
Plotwist's AI generates a full campaign strategy — brand intelligence, competitor analysis, audience psychographics, creative brief, content scripts, and ROI projections — then matches you with the right creator to execute it.
Brand Intelligence✦Competitor Analysis✦Audience Psychographics✦Creative Brief✦Content Scripts✦ROI Projections✦Creator Matching✦Brand Intelligence✦Competitor Analysis✦Audience Psychographics✦Creative Brief✦Content Scripts✦ROI Projections✦Creator Matching
What the AI generates
One brief in.
A full strategy out.
Every campaign strategy Plotwist generates includes nine research-backed sections — ready to execute.
01
Brand Intelligence
Mission, archetype, competitive advantage, and differentiation — mapped and articulated.
Auto-researched
02
Audience Intelligence
Demographics, psychographics, fears, aspirations, barriers, and behavioural triggers.
Deep psychographics
03
Competitive Intelligence
Content gaps, whitespace opportunities, and why competitors avoid them — for every rival.
5 competitors analyzed
04
The Big Idea
A single, sharp creative concept built around your brand's positioning and the audience's real psychology.
Strategy-led
05
Campaign Architecture
Functional, emotional, and social dimensions of the campaign — with hero message and proof points.
3-layer framework
06
Full Content Brief
Hook, setup, action, reaction, CTA — timed to the second, with format specs and caption guidance.
Ready to film
07
ROI Projections
Expected reach, engagement rate, shares, and conversions — across upside, expected, and conservative scenarios.
3 scenarios
08
Execution Timeline
Day-by-day production schedule, review phases, and publishing plan — built for speed.
7-day delivery
09
Creator Match
AI-matched creators who fit the brief, with negotiation, contracting, and delivery managed by Plotwist.
Fully managed
Sample output
This is what your
strategy looks like.
How it works
Brief in.
Strategy out. Creators matched.
01
Tell us about your brand
Share your brand name, product, goals, and target audience. Takes 2 minutes.
02
AI builds your strategy
Our AI researches your competitors, maps your audience, and crafts a 9-section campaign strategy document.
03
We match creators
Plotwist surfaces creators who fit your brief perfectly — and handles negotiation and contracting.
04
Content delivered
Reels, carousels, stories — produced to spec and delivered within 7 days. You just approve and post.
Pricing
Simple. Transparent.
No agency markup.
Freemium
₹0
Try the AI before you commit
- 1 free campaign strategy
- AI campaign planner
- Creator match suggestions
- Full deliverable breakdown
Starter
₹10K
Your first creator campaign
- 2 campaign strategies
- 2 creators matched
- 2 Reels + 2 Stories delivered
- Campaign managed by Plotwist
Most Popular
Growth
₹15K
Scale what's working
- 4 campaign strategies
- 4 creators matched
- 4 Reels + 4 Stories delivered
- Campaign managed by Plotwist
Scale
₹25K
For frequent campaigns
- 6 campaign strategies
- 6 creators matched
- 6 Reels + 6 Stories delivered
- Campaign managed by Plotwist
What a traditional agency charges for one campaign brief: ₹1–5 lakh.
What Plotwist charges for a deeper strategy + creator execution: ₹10K–₹25K.
See the difference →What Plotwist charges for a deeper strategy + creator execution: ₹10K–₹25K.
For Creators
Get briefs that
actually make sense.
Because every campaign brief on Plotwist is AI-generated and strategy-backed, you spend less time guessing and more time creating.
Strategy-backed briefs
Every brief comes with full brand context, audience insight, and a clear creative direction. No more vague 'make it viral' requests.
Fair, transparent rates
Plotwist handles negotiation so you get paid fairly — no awkward DMs, no lowball offers.
Build your portfolio
Work with real D2C brands, get campaign results data, and grow your credibility with every collab.
AI-Matched Creators
🧑🍳
Priya Sharma
Food & Lifestyle · 85K followers
98% match
👩💻
Arjun Mehta
Urban Foodie · 42K followers
94% match
🧑🎨
Naina Kapoor
Aesthetic & Snacks · 61K followers
91% match
Matched to your brief automatically